The Flow Journal

(A reflection from Alisei) There’s a moment, in every project, when the air shifts. A silence before the first idea. A space where creativity is waiting — not to be forced, but to be understood . That’s where we begin. The Myth of the Two Worlds For decades, business strategy and creativity were treated as different continents — separated by language, logic, and ego. On one side: the analysts, armed with KPIs, charts, and frameworks. On the other: the creatives, armed with in